| Abstract | Tema ovog završnog rada je Redizajn vizualnog identiteta na poslovnom slučaju „Grill house Opatija“.
U prvom dijelu radu objašnjeno je na koji način se gradi vizualni identitet te koji su elementi vizualnog identiteta. Nakon toga, glavni elementi vizualnog identiteta kao što je logo, tipografija ili izbor palete boja, detaljno su objašnjeni. Isto tako, za potrebe idejnog rješenja redizajna vizualnog identiteta na poslovnom slučaju „Grill house Opatija“ objašnjeni su i dodatni elementi kao što je posjetnica, letak, cjenik i slogan.
U nastavku rada, prikazani su primjeri kvalitetnih vizualnih identiteta i onih manje kvalitetno urađenih. Uz glavne i dodatne vizualne elemente, objašnjen je proces stvaranja nove internetske stranice restorana, koja ima važnu ulogu u cjelokupnom identitetu restorana.
U drugom dijelu rada predložena su idejna rješenja za logo, tipografiju i izbor boja za vizualni identitet restorana “Grill house Opatija” te za sve ostale prateće elemente vizualnog identiteta. Nadalje, napravljena je nova internetska stranica s novim dizajnom i izgledom, ali koji slijedi viziju, tradiciju i vrijednosti restorana.
Zaključno, redizajnom vizualnog identiteta i izradom nove internetske strance očekuje veća zainteresiranost i dolazak gostiju u restoran „Grill house Opatija“ već ove turističke sezone. |
| Abstract (english) | The topic of this final paper is Redesign of the visual identity of the business premises "Grill house Opatija".
In the first part of the paper, it was explained how visual identity is built and what are the elements of visual identity. After that, the main elements of the visual identity, such as the logo, typography or choice of color palette, are explained in detail. Likewise, additional elements such as business card, flyer, price list and slogan were explained for the purposes of the conceptual solution for the redesign of the visual identity at the "Grill house Opatija" business premises.
In the continuation of the work, examples of high-quality visual identities and less well-made ones are presented. Along with the main and additional visual elements, the process of creating a new restaurant website, which plays an important role in the restaurant's overall identity, is explained.
In the second part of the paper, conceptual solutions for the logo, typography and choice of colors for the visual identity of the restaurant "Grill house Opatija" and for all other supporting elements of the visual identity were proposed. Furthermore, a new website was created with a new design and look, but one follows the vision, tradition and values of the restaurant.
In conclusion, with the redesign of the visual identity and the creation of a new website, greater interest and arrival of guests to the restaurant "Grill house Opatija" is already expected this tourist season. |
