prikaz prve stranice dokumenta Kronologija razvoja direktnog marketinga i njegove suvremene implikacije
Access restricted to students and staff of home institution
undergraduate thesis
Kronologija razvoja direktnog marketinga i njegove suvremene implikacije
2022. urn:nbn:hr:180:282388
Barišić, Andrijana
Zagreb School of Business

Cite this document

Barišić, A. (2022). Kronologija razvoja direktnog marketinga i njegove suvremene implikacije (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:282388

Barišić, Andrijana. "Kronologija razvoja direktnog marketinga i njegove suvremene implikacije." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:282388

Barišić, Andrijana. "Kronologija razvoja direktnog marketinga i njegove suvremene implikacije." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:282388

Barišić, A. (2022). 'Kronologija razvoja direktnog marketinga i njegove suvremene implikacije', Undergraduate thesis, Zagreb School of Business, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:282388

Barišić A. Kronologija razvoja direktnog marketinga i njegove suvremene implikacije [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:180:282388

A. Barišić, "Kronologija razvoja direktnog marketinga i njegove suvremene implikacije", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:282388

Please login to the repository to save this object to your list.
Metadata
TitleKronologija razvoja direktnog marketinga i njegove suvremene implikacije
Title (english)Chronology of the development of direct marketing and its contemporary implications
AuthorAndrijana Barišić
MentorGoran Luburić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U okviru ovog završnog rada govori se o direktnom marketingu i njegovim suvremenim implikacijama. Direktni marketing, prvenstveno ima za cilj zadovoljstvo krajnjeg kupca te ostvarenje dobiti kroz povećanje prodaje, a karakteriziraju ga individualni pristup prema svakom kupcu, ali i korištenje različitih medija prilikom oglašavanja. Usko je vezan uz katalošku prodaju pa njegov razvoj započinje pojavom prvih kataloga. S ubrzanim razvojem tehnologije razvijaju se i suvremene implikacije direktnog marketinga, a to su e-mail marketing, mobilni marketing te Internet marketing koji obuhvaća marketing na web sjedištu te oglašavanje putem društvenih mreža.
Abstract (english)
Within this final paper we talk about direct marketing and its contemporary implications. Direct marketing, primarily aims to satisfy the final customer and make a profit through increasing sales, characterized by an individual approach towards each customer, but also the use of different media when advertising. It is closely related to catalogue sales, so its development begins with the advent of the first catalogues. With the accelerated development of technology modern implications of direct marketing are also being developed, namely e-mail marketing, mobile marketing and Internet marketing, which includes marketing on the website and advertising through social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:282388
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 10:00:38