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undergraduate thesis
Suvremeni trendovi u marketingu javnih poduzeća
2022. urn:nbn:hr:180:130086
Barišić, Željko
Zagreb School of Business

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Barišić, Ž. (2022). Suvremeni trendovi u marketingu javnih poduzeća (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:130086

Barišić, Željko. "Suvremeni trendovi u marketingu javnih poduzeća." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:130086

Barišić, Željko. "Suvremeni trendovi u marketingu javnih poduzeća." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:130086

Barišić, Ž. (2022). 'Suvremeni trendovi u marketingu javnih poduzeća', Undergraduate thesis, Zagreb School of Business, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:130086

Barišić Ž. Suvremeni trendovi u marketingu javnih poduzeća [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:180:130086

Ž. Barišić, "Suvremeni trendovi u marketingu javnih poduzeća", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:130086

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Metadata
TitleSuvremeni trendovi u marketingu javnih poduzeća
Title (english)Contemporary trends in marketing of public companies
AuthorŽeljko Barišić
MentorGoran Luburić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj završnog rada je analizirati razvijenost marketinga javnih poduzeća s naglaskom na suvremene trendove u marketingu poput društvenih mreža, internetskih portala, YouTube kanala, E-maila i slično. Analiza će se napraviti putem analize marketinškog miksa poduzeća Hrvatska pošta d.d. Međutim, prije praktičnog dijela, obradit će se teoretski dio te će se govoriti o pojmu marketinga, njegovoj razvojnoj orijentaciji, o marketinškim funkcijama i procesu, o marketinškom miksu, te o suvremenim trendovima u marketingu, kao i o pojmu, obilježjima i vrstama javnih poduzeća.
Abstract (english)
The aim of the final paper is to analyze the development of marketing of public companies with an emphasis on modern trends in marketing such as social networks, internet portals, YouTube channels, E-mail etc. The analysis will be done through the analysis of the marketing mix of the company Hrvatska pošta d.d. However, before the practical part, the theoretical part will be processed and the concept of marketing, its development orientation, marketing functions and process, marketing mix, and about modern trends in marketing, as well as on the concept, characteristics and types of public companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:130086
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 10:07:53