Title Uloga neverbalne komunikacije u poslovnom okruženju na primjeru Japana
Title (english) The role of non-verbal communication in the business environment on the example of Japan
Author Laura Ferek
Mentor Tanja Grmuša (mentor)
Committee member Sanja Rocco (predsjednik povjerenstva)
Committee member Dorotea Milas (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2022-07-25, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Communicology
Abstract Komunikacija je dvosmjeran proces. Glavni elementi koji čine komunikacijski proces uključuju poruku, kanal, primatelja i povratnu informaciju. Nije lak zadatak „dešifrirati“ što osoba zapravo govori ili osjeća u sadašnjem trenutku. Komunikacijski proces odnosi se na kombinaciju onoga što čujete i vidite u trenutnoj situaciji, na temelju čega donosite zaključak. Neverbalna komunikacija razvija povjerenje, dobar odnos i olakšava transparentnost. Pogrešan govor tijela stvara sumnju, napetost i zbunjenost što dovodi do sukoba. Neverbalna komunikacija oduvijek je fascinirala ljudska bića. Neverbalna komunikacija je sveprisutna i utjecajna, ali na mnogo načina neizreciva. Većinu vremena teško ju je opisati i proučavati. Neverbalne komunikacije često je teško biti svjestan u svakodnevnom životu, a ponekad postajemo svjesni tek kada pođe po zlu. Ipak, ljudi imaju opsežno i duboko zajedničko implicitno razumijevanje neverbalne komunikacije. Da to nije slučaj, svakodnevni bi život bio kaotičan. Komunikacija je dakle, u širem smislu, razmjena informacija, proces davanja, prijenosa i primanja informacija. Pojedinci stvaraju ključne dojmove i zaključke o drugim ljudima na temelju neverbalnog ponašanja. Neverbalna komunikacija ima funkciju dopunjavanja verbalnog dijela, zamjene verbalne radnje i ponavljanja rečenog. Ukupnom značenju onoga što govorimo doprinosi svaki izraz lica. Dragocjenost kulture i bogata tradicija upravo su ono što ističe japansku kulturu, te je i danas utjelovljenje podjela na klase uvjetovane porijeklom i društvenim statusom. Važnu ulogu u odgoju djece ima obitelj, koja tradicionalno prenosi ljubaznost u ponašanju s koljena na koljeno. Japan se od većine svjetskih zemalja razlikuje po neverbalnoj komunikaciji, gdje su te razlike najizraženije u privatnom i poslovnom okruženju. Ovaj će rad detaljnije predstaviti najčešće oblike neverbalne komunikacije i način primjene u poslovnom okruženju Japana.
Abstract (english) Communication is a two-way process. The main elements that make up the communication process include message, channel, receiver and feedback. It is not an easy task to "decipher" what a person is actually saying or feeling at the present moment. The communication process refers to the combination of what you hear and see in the current situation, on the basis of which you draw a conclusion. Non-verbal communication develops trust, good relationship and facilitates transparency. Wrong body language creates suspicion, tension and confusion leading to conflict. Non-verbal communication has always fascinated human beings. Non-verbal communication is ubiquitous and influential, but in many ways ineffable. Most of the time, it is difficult to describe and study. Non-verbal communication is often difficult to be aware of in everyday life, and sometimes we only become aware when it goes wrong. Yet people have an extensive and deeply shared implicit understanding of nonverbal communication. If this were not the case, everyday life would be chaotic. Communication is therefore, in a broader sense, the exchange of information, the process of giving, transmitting and receiving information. Individuals form key impressions and inferences about other people based on nonverbal behavior. Non-verbal communication has the function of supplementing the verbal part, replacing the verbal action and repeating what was said. Every facial expression contributes to the overall meaning of what we say. The preciousness of culture and rich tradition are precisely what highlight Japanese culture, and even today it is the embodiment of the division into classes determined by origin and social status. An important role in raising children is played by the family, which traditionally transmits kindness in behavior from generation to generation. Japan differs from most countries in the world in terms of non-verbal communication, where these differences are most pronounced in private and business environments. This paper will present in more detail the most common forms of non-verbal communication and how it is applied in the business environment of Japan.
Keywords
komunikacija
neverbalna komunikacija
Japan
poslovno okruženje
kultura.
Keywords (english)
communication
non-verbal communication
Japan
business environment
culture.
Language croatian
URN:NBN urn:nbn:hr:180:575950
Study programme Title: Undergraduate Professional Study of Cultural Management and Production Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) menadžmenta i produkcije u kulturi (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) menadžmenta i produkcije u kulturi)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
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Created on 2022-11-14 12:12:46