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master's thesis
Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti
2022. urn:nbn:hr:180:623421
Lončarević Kadrii, Petra
Zagreb School of Business

Cite this document

Lončarević Kadrii, P. (2022). Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:623421

Lončarević Kadrii, Petra. "Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:623421

Lončarević Kadrii, Petra. "Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:623421

Lončarević Kadrii, P. (2022). 'Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti', Master's thesis, Zagreb School of Business, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:623421

Lončarević Kadrii P. Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti [Master's thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:180:623421

P. Lončarević Kadrii, "Umjetna inteligencija i virtualni asistenti čovjeka u budućnosti", Master's thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:623421

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Metadata
TitleUmjetna inteligencija i virtualni asistenti čovjeka u budućnosti
Title (english)Artificial intelligence and virtual assistants in the future
AuthorPetra Lončarević Kadrii
MentorNenad Vertovšek (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-07-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Od pitanja što je umjetna inteligencija i gdje se sve koristi, do njene primjene u marketingu. Živimo u doba kada tehnologija napreduje velikom brzinom. Umjetna inteligencija postaje naša svakodnevnica koje već sada u nekim slučajevima nismo ni svjesni. Znamo li gdje je sve ugrađena umjetna inteligencija? U svemu tome, budućnost marketinga postavit će nova pitanja. Personalizirani banneri koji nam svaki dan iskaču na pretraživačima, reklame za proizvode o kojima upravo razgovaramo ili razmišljamo. Dobit ćemo nove tehnike i metode marketinških procesa, ali i interpersonalne komunikacije. Želimo istražiti hoće li ljudi gledati na to kao nešto što im olakšava život i štedi vrijeme ili će još dugo biti skeptični te se pribojavati da im to ugrožava privatnost. Jesmo li spremni držati korak s tehnologijom, suočiti se s novim svijetom marketinga i buduće komunikacije, u kojoj ćemo nužno trebati virtualne asistente, ili će nas tehnologija preteći?
Abstract (english)
From the question “What is artificial intelligence and where is been used”, to its connection with marketing. We live in a period where technology develops in high speeds. Artificial intelligence is now part of our daily routine, and we are not even conscious where we are using it. Are we aware of all things that have AI built in? In all of that the future of marketing will have new questions. Personalized commercials and banners that we get every time we search something on google, commercials about the products that we are just thinking or speaking about. We will get new marketing methods and techniques, as well as new ways of communication. We want to know how people will react; will they think of it as something that will help them save time or will they be skeptical and concerned for their privacy. Are we ready to keep up with technology innovations and face the new world of marketing and communication, in which we will need virtual assistants, or will technology precede us?
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:623421
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 12:46:31