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master's thesis
Brendiranje grada i kulturne baštine
2022. urn:nbn:hr:180:426267
Deur, Anđa
Zagreb School of Business

Cite this document

Deur, A. (2022). Brendiranje grada i kulturne baštine (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:426267

Deur, Anđa. "Brendiranje grada i kulturne baštine." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:426267

Deur, Anđa. "Brendiranje grada i kulturne baštine." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:426267

Deur, A. (2022). 'Brendiranje grada i kulturne baštine', Master's thesis, Zagreb School of Business, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:180:426267

Deur A. Brendiranje grada i kulturne baštine [Master's thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:180:426267

A. Deur, "Brendiranje grada i kulturne baštine", Master's thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:426267

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Metadata
TitleBrendiranje grada i kulturne baštine
Title (english)Branding the city and cultural heritage
AuthorAnđa Deur
MentorDorotea Milas (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-07-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proces brendiranja i upravljanje istim zahtijeva ulaganje velikih financijskih te intelektualnih napora. Marketing turisticke destinacije te njezinih lokaliteta i atrakcija specifičan je te kompleksan, zahtjeva uključenost svih dionika, a sve u cilju stvaranja prepoznatljivog imidža na današnjem konkurentnom globalnom tržištu. Republika Hrvatska, kao i grad Vukovar, poznati su po svojoj povjesti te bogatoj kulturnoj baštini koju je potrebno iskoristit za izgradnju imidža. Jedan je od nacionalnih identiteta grada Vukovara Vukovaski vodotoranj. Kako bi se utvrdila prepoznatljivost Vukovarskog vodotornja kao nacionalnog identiteta provedeno je anketno online istraživanje na uzorku od 157 ispitanika.
Abstract (english)
The process of branding and managing requires a great deal of financial and intellectual effort. Marketing of a tourist destination and its localities and attractions is specific and complex, requires the involvement of all stakeholders, all in order to create a recognizable image in today's competitive global market. The Republic of Croatia, as well as the city of Vukovar, are known for their history and rich cultural heritage that needs to be used to build an image. One of the national simbols of Vukovar is the Vukovar Water Tower. In order to determine the recognizability of the Vukovar water tower as a national identity, an online survey was conducted on a sample of 157 respondents.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:426267
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 13:23:59