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undergraduate thesis
Digitalni marketing i njegova primjena u praksi
2022. urn:nbn:hr:180:993490
Bošnjak, Matej
Zagreb School of Business

Cite this document

Bošnjak, M. (2022). Digitalni marketing i njegova primjena u praksi (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:993490

Bošnjak, Matej. "Digitalni marketing i njegova primjena u praksi." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:993490

Bošnjak, Matej. "Digitalni marketing i njegova primjena u praksi." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:993490

Bošnjak, M. (2022). 'Digitalni marketing i njegova primjena u praksi', Undergraduate thesis, Zagreb School of Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:993490

Bošnjak M. Digitalni marketing i njegova primjena u praksi [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:180:993490

M. Bošnjak, "Digitalni marketing i njegova primjena u praksi", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:993490

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Metadata
TitleDigitalni marketing i njegova primjena u praksi
Title (english)Digital marketing and its application in practice
AuthorMatej Bošnjak
MentorSanja Rocco (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-03-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Digitalni mediji i društvene mreže promijenili su način na koji gledamo svijet oko nas. Kao posljedica, sve više potrošača komunicira međusobno, prvenstveno koristeći društvene mreže kao kanale, a to im omogućava da u vrlo kratkom vremenu razmjenjuju mišljenja i podatke o bekom proizvodu ili usluzi. Važnu ulogu u tomu ima i prisutnost samih kompanija i njihovih marki na društvenim mrežama, pa one slijedeći trendove potrošača otvaraju svoje korisničke račune na društvenim mrežama i osmišljavanju oglašavanje kroz digitalne kampanje. Namjera svake tvrtke je da postane vidljiva na digitalnoj platformi kao što su Facebook, Instagram i YouTube te da na takav način privuče značajniji broj klijenata koji će posjetiti njihovu mrežnu stranicu ili će kliknuti na određeni oglas. A ono što je korisnicima danas bitno je komunikacija, iskrenost i ponuđeni sadržaj koji će im biti koristan i uzbudljiv jer u protivnom zainteresiranost opada. Proučavanje i razumijevanje ciljne skupine je presudan faktor pri izradi oglasa i komunikaciji s potrošačima na društvenim mrežama. S porastom društvenih mreža raste i konkurencija te ono što je potrebito imati na umu je stvoriti dobru komunikacijsku strategiju i određeni budžet koji se planira investirati u oglašavanje jer jedino kvalitetnom strategijom i kvalitetnim sadržajem se može funkcionirati na tržištu, a uz mnogo entuzijazma u oglašavanje se veoma isplati investirati.
Abstract (english)
Digital media and social networks have changed the way we look at the world around us. As a result, more and more consumers are communicating with each other, primarily using social networks as channels, and this allows them to exchange opinions and information about the backing product or service in a very short time. The presence of companies and their brands on social networks also plays an important role in this, so following the trends of consumers, they open their user accounts on social networks and design advertising through digital campaigns. The intention of each company is to become visible on digital platforms such as Facebook, Instagram and YouTube, and in this way to attract a significant number of customers who will visit their website or click on a particular. And what is important to users today is communication, honesty and offered content that will be useful and exciting for them, because otherwise the interest decreases. Studying and understanding the target group is a crucial factor in creating ads and communicating with consumers on social media. With the growth of social networks, competition is growing and what needs to be kept in mind to create a good communication strategy and a certain budget that is planned to invest in advertising because only quality, strategy and quality content can dunction in the market, worth investing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:993490
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-15 08:51:31