Rural tourism in the Zagreb County is well developed, which is best shown by the diversity of rural accommodation and the number of picnic areas with many benefits in terms of spending an active vacation. This is also a site of cultural and historical significance and exceptional natural beauty. The combination of these two elements with the proximity of the capital city, good transport links and increasing strategic investments in rural development is fertile ground for further improvement of rural tourism in this area. The thesis focuses to Rural Tourism Kezele - a property that has been operating for twenty years and is constantly investing in the further development of its business. Compared to competitors, Kezele has many advantages, from the breadth of the accommodation offer through multiple forms of public communication to the constant demand growth. From its external environment come numerous opportunities and opportunities for development, among which the most prominent is the tourist trend imposed by the COVID-19 pandemic, which is the need for people to travel to nature, to secluded places where they are able to maintain social distance while enjoying fresh air. and in the various activities offered by rural areas.