The possibilites of the internet have enabeled all business subjects with easier communication with clients and customers. With the growth of the World Wide Web service the amount of the information on the internet grows as well, and to get information you just need a couple of clicks with your mouse. Internet is the technology of the new millenium that connects companies and consumers, and it helps companies to get a large amount of information. Use of the internet leads us to new kind of business so called electric business. Interactive communication is used by the organisations to understand the consumers , their wishes and needs and with that they would better their products and services. Contemporary courses of business have induced that the information because a important factor in the bussines of the company and by that they enabeled achiveing more quallity services.Advertising is an important factor that you have ti invest to in order to increase value of the brand, product or service through adequat chanels in certan time and by that affect on the psyche of the customers to by a prodact or a servise. Value of the product grows if good promotion is accomplished and if there are added adequat informations and kwonledge. Factors that effect the imidge of the company are supplier and customer relations, quality of the service and product, prices, guarantees and so on. The most important mission of the companies is to recognize teh needs and desires of the consumer, understanding the client and if it is possible to outdo clients expectations. Low expences of the preparation and getting the information on the web companies have the possibility to promote more products at once, group them by different criterias and enable the customers a lot more additional services. Goal of the thesis is to explain the contemporary digital marketing comunication that help dentistal medicine to advertise and that are trying to attract more followers on social media and with their help to promote on the market.