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undergraduate thesis
Razvoj proizvoda od koncepta do realizacije
2021. urn:nbn:hr:180:387456
Puljić, Ivana
Zagreb School of Business

Cite this document

Puljić, I. (2021). Razvoj proizvoda od koncepta do realizacije (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:387456

Puljić, Ivana. "Razvoj proizvoda od koncepta do realizacije." Undergraduate thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:387456

Puljić, Ivana. "Razvoj proizvoda od koncepta do realizacije." Undergraduate thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:387456

Puljić, I. (2021). 'Razvoj proizvoda od koncepta do realizacije', Undergraduate thesis, Zagreb School of Business, accessed 22 October 2024, https://urn.nsk.hr/urn:nbn:hr:180:387456

Puljić I. Razvoj proizvoda od koncepta do realizacije [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2021 [cited 2024 October 22] Available at: https://urn.nsk.hr/urn:nbn:hr:180:387456

I. Puljić, "Razvoj proizvoda od koncepta do realizacije", Undergraduate thesis, Zagreb School of Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:180:387456

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Metadata
TitleRazvoj proizvoda od koncepta do realizacije
Title (english)Product development from concept to realization
AuthorIvana Puljić
MentorSanja Rocco (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2021-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema završnog rada "Razvoj proizvoda od koncepta do realizacije "počinje definiranjem što je proizvod te koje su razine proizvoda i klasifikacije. U radu će se govoriti o razlikama između proizvoda i usluga, što se podrazumijeva pod pojmom novi proizvod. Bavit ćemo se i pojmom inovacija kao i izum. Razlog zbog kojeg sam odabrala ovu teme je bila ljubav prema kozmetici te sam prema tome na poslovnom slučaju brenda La PIEL objasnila teorijski dio procesa razvoja novog proizvoda. Brend La PIEL se bavi proizvodnjom prirodne kozmetike te se cijela proizvodanja temelji isključivo na prirodnim sastojcima.
Abstract (english)
Final work theme "Product development from concept to realization "begins by defining what the product is and what are the levels of product and classification. The paper will talk about the differences between products and services, which is understood by the term new product. It will also deal with the concept of inovation as well as invention. The reason why I chose this topic was my love of cosmetics, and therefore on the business case of la piel brand I explained the theoretical part of the process of developing a new product. The Brand La PIEL is engaged in the production of natural cosmetics and the entire product is based solely on natural ingredients.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:387456
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-17 09:07:50