The 21st century has brought with it a number of technological, social and political changes that have forever changed the way information is transmitted and the lives of all the people of the world. The hitherto unseen connection of the population through modern media has led to numerous difficulties in communication between various groups and created many problems that did not exist in the past. Propaganda, fake news, and news that leads to discrimination and the development of intolerance are just some of the problems that come with the emerging technological revolution in the media. This paper analyzes the role of media communication in the development of intercultural communication and considers what steps we as a society must take to ensure media literacy, intercultural harmony and the development of an intercultural society as such. The paper further discusses the specific steps we as individuals and society need to take to ensure long-term intercultural cooperation and dialogue. Finally, the paper shows how the media serve as a link between the various elements that make up a functional intercultural community and as such stand as a key to the further development of intercultural communication and cooperation.