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master's thesis
INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM
2023. urn:nbn:hr:180:612768
Kokorić, Mija
Zagreb School of Business

Cite this document

Kokorić, M. (2023). INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:612768

Kokorić, Mija. "INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM." Master's thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:612768

Kokorić, Mija. "INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM." Master's thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:612768

Kokorić, M. (2023). 'INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM', Master's thesis, Zagreb School of Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:612768

Kokorić M. INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM [Master's thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:180:612768

M. Kokorić, "INOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM", Master's thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:612768

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Metadata
TitleINOVACIJE U MARKETINGU I NJIHOV UTJECAJ NA EKOTURIZAM
Title (english)Innovations in marketing and their impact on ecotourism
AuthorMija Kokorić
MentorNeven Šipić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-03-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Inovacija je postala jedan od najvažnijih elemenata u modernom društvu i promjenjivoj globalnoj prirodi poslovanja. Turističke tvrtke postale su virtualne organizacije povezane s informacijskom tehnologijom dostupnom za inovacije u marketingu kao kao i korištenje drugih platformi u okruženju društvenih medija kao što su Facebook, Instagram, itd. Marketinška koncepcija u turizmu usmjerava ponudu prema zadovoljenju utvrđenih potreba turista kupaca. Ekoturizam je oblik turizma temeljen na prirodi u kojem je osnovna motivacija posjetitelja promatranje, učenje, otkrivanje, doživljavanje i uvažavanje biološke i kulturne raznolikosti s odgovornošću prema zaštiti cjelovitosti ekosustava i poboljšanja dobrobiti za lokalnu zajednicu.
Abstract (english)
Innovation has become one of the most important elements in modern society and the changing global nature of business. Travel companies have become virtual organizations related to information technology available for marketing innovation as well as the use of other platforms in a social media environment such as Facebook, Instagram, etc. The marketing concept in tourism directs the offer towards meeting the established needs of customer tourists. Ecotourism is a form of nature-based tourism in which the main motivation of visitors is to observe, learn, discover, experience and respect biological and cultural diversity with responsibility towards protecting the integrity of ecosystems and improving well-being for the local community.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:612768
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-06 07:47:18