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undergraduate thesis
RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE
2023. urn:nbn:hr:180:354610
Markoč, Mateo
Zagreb School of Business

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Markoč, M. (2023). RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:354610

Markoč, Mateo. "RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:354610

Markoč, Mateo. "RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:354610

Markoč, M. (2023). 'RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE', Undergraduate thesis, Zagreb School of Business, accessed 15 March 2025, https://urn.nsk.hr/urn:nbn:hr:180:354610

Markoč M. RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2025 March 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:354610

M. Markoč, "RAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE", Undergraduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:354610

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Metadata
TitleRAZVOJ MARKE LEXUS OD IDEJE DO IMPLEMENTACIJE
Title (english)Development of the Lexus brand from idea to implementation
AuthorMateo Markoč
MentorSanja Rocco (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-03-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Automobilska kompanija Toyota, marke Lexus ima jedan od najboljih marketinških programa među proizvođačima automobilske industrije. Kako bi ugradio ključne karakteristike u svijest javnosti, Lexus je koristio različite marketinške strategije. Lexus koristi krilaticu: "Nemilosrdna potraga za savršenstvom" kako bi bila u skladu s njihovom misijom i ciljevima tvrtke. Što se tiče sigurnosnih standarda i kvalitete proizvoda, Lexus kao premium brand želi da njihovi potrošači znaju da su uvijek proaktivni. Niz novih sigurnosnih standarda implementirali su prije bilo kojeg drugog proizvođača, a time se hvale u mnogim svojim reklamama. Lexus je sjajan i izvrstan je primjer važnosti marke i njene strategije.
Abstract (english)
Lexus Automobile Company has one of the best marketing programs among automobile manufacturers. To embed key characteristics into the minds of the public, Lexus has used a variety of marketing strategies. They use the following tag line that adheres to the Lexus company mission and goal, "The Relentless Pursuit of Perfection". In regards to safety standards and product quality, Lexus wants their consumers to know they are always proactive. A number of new safety standards have been implemented before any other manufacturer, and they boast about this in many of their advertisements. Lexus is a great example of how important your brand and brand strategy can be.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:354610
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-06 08:13:27