There is a growing interest in getting business ethics into the business, as it recognises its importance if businesses want long-term sustainability. Modernity confronts man with existential questions that are conditioned by various factors. It is therefore even more important to put emphasis on ethics. Ethics rests on morality, righteousness, love and freedom. The aim is to create such a company in which all of the above will be represented. The imperative of a successful organization dictates the "melting" of ethics and profitability in business. Only that company that is imbued with ethical principles and ethically guided procedures becomes sustainable and successful in the long term and whose most important economic goal (profit-making) is through business ethics. Therefore, ethics is a key element of a successful business that exists as a provider of truthful information and describes the company's concrete and honest relationship with employees, employees and the company to the community and the environment in which it operates.Business ethics primarily stem from leaders, who are crucial in creating an "ethical" climate in their organization, and such a role requires a high degree of sensitivity to everyone within the company. Ethical leaders respect others, are engaged in achieving a common good of enterprise and employees, are fair and honest, and strive for shared success. The company, unlike individuals, as an institution, has no conscience or feel and it is high time to rethink the principles of business and think about the ethics of business. Finally, the ethical behaviour of people achieves the sustainable success of the company, while also having positive effects on the community in which it operates and the environment in which it is located. Through the determination of the theoretical framework of socially responsible business, this work, with an integrative approach, presents the marketing dimension of this business concept. Based on the touch points between corporate social responsibility and marketing, a background has been created to show the specific actions that businesses can take if it is fully committed to taking full advantage of the benefits of the INTEGRATION of the DOP into strategic marketing. Since business decisions are made by members of the organization or its employees, a conceited descriptive survey.