This paper talks about subliminal messages and covert advertising used by many through seemingly innocuous films and even children’s animated films. The power of the subliminal message is increasingly underestimated. If you look at it from perspective marketing experts, then you definitely use covert advertising for advertising, which has several types of advertising, and they are: classic, corporate, evocative and stealthy covert advertising. Each of these hidden advertisements is very similar, because this is not a direct advertisement or an advertisement for a product, service or the whole brand, but through some images or the whole film a specific product is shown that in some way fits into the film and is ignored. while watching the film itself, but it is certainly seen and noticed and remains in the subconscious. Probably until the moment when a purchase decision is made, due to the decision to buy between two brands or products, the one that has already been seen, on film or in a series, will most often be chosen. This type of advertising also works on the human subconscious on a certain level because we will want to buy something we saw in a favorite movie or series, just because it served an actor as a prop and a product company as an effective way to advertise, raise production awareness and very probably a higher volume of product sales. These are all essential components of product sales and advertising, contained in the film industry.