The media has roots in the beginnings of social communities in which there was a need for public communication of information. Strong media development occurred during the 20th and early 21st centuries. In addition to the development of electronic media, the development of the media in general is due to the social sciences and humanities, as well as specific social circumstances. Nowadays, we are witnessing a strong expansion of media content in both qualitative and quantitative terms. Media messages from different sources are present in all societies, and recipients and creators of messages are in a very lively, dynamic and complex relationship with each other. The media is an integral part of our lives at all stages, including even the earliest age. Today’s children and young people receive most of the information through the mass media. In kindergartens and schools, the use of the media in education has not yet reached the level required for children to understand the difference between the use of the media for learning and for leisure. Their parents have an extremely important role in exposing children to media influences, so one of the preconditions for managing media influences on children is knowing parents' opinions about the exposure and desirability of the effects that certain media content has on children. Children, no doubt, are not safe on the internet. Parents, schools and the local community play an important role in protecting children from the Internet. In the virtual world, parents need to guide and raise their children the same way they do in the real world. Although many children are more computer literate than their parents, which is why many parents are afraid that they cannot monitor their child well while spending time online, timely and quality education can be extremely helpful.