In this final paper, the emphasis is placed on the importance of corporate social responsibility, which is an indispensable part of every organization. It is also important to point out the fact that the mass media play a major role in the complete concept of corporate social responsibility. The aim of this paper is to analyze the available literature dealing with corporate social responsibility, to deepen the existing and gain new knowledge on this topic. The subject of this paper is to investigate how much the concept of corporate social responsibility is used in theory and practice, what are its goals, how it solves problems and how and how much the media influence this type of business. Corporate social responsibility is a business model that helps a company be socially accountable to itself, its stakeholders and the public. By practicing corporate social responsibility, companies can be aware of how much impact they have on all aspects of society, including economic, social and environmental. Apart from defining corporate social responsibility, the paper is also focused on stating the types, strategies and dimensions of social responsibility. The paper also explains the structure of the media and the effects of advertising in the mass media. The mass media are increasingly developed and in this final paper the importance is placed on the positive or negative impact on corporate social responsibility. Namely, young and older people blindly believe in media content and this is cited as a problem. The reason for this is marketing psychology, which is explained in detail in the paper.