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undergraduate thesis
Direktna prodaja i distribucija u kurirskim kompanijama
2023. urn:nbn:hr:180:666087
Đuran, Mihael
Zagreb School of Business

Cite this document

Đuran, M. (2023). Direktna prodaja i distribucija u kurirskim kompanijama (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:666087

Đuran, Mihael. "Direktna prodaja i distribucija u kurirskim kompanijama." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:666087

Đuran, Mihael. "Direktna prodaja i distribucija u kurirskim kompanijama." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:666087

Đuran, M. (2023). 'Direktna prodaja i distribucija u kurirskim kompanijama', Undergraduate thesis, Zagreb School of Business, accessed 13 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:666087

Đuran M. Direktna prodaja i distribucija u kurirskim kompanijama [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:180:666087

M. Đuran, "Direktna prodaja i distribucija u kurirskim kompanijama", Undergraduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:666087

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Metadata
TitleDirektna prodaja i distribucija u kurirskim kompanijama
Title (english)Direct sales and distribution in courier companies
AuthorMihael Đuran
MentorGoran Luburić (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proširenjem internet trgovina, online kupovina je doživjela je eksploziju popularnosti i potreba. Magnituda uspješnosti, kvalitete izvođenja i zadovoljstva korisnika je upravo u distribuciji, odnosno u paketnoj distribuciji za koje su zaslužne kurirske kompanije sa svojim uslugama. Kako online kupovina svakim danom ima sve više korisnika, jasno se da zaključiti kako je potreba za paketnom distribucijom sve poželjnija te ima vrlo važnu ulogu u odnosu proizvođača i potrošača. U ovom radu detaljno ćemo objasniti važnost direktnog marketinga u procesu online kupnje te važnost distribucije u kurirskim kompanijama. Također, detaljno ćemo objasniti proces online kupnje od registracije na željenoj stranici pa do isporuke paketa.
Abstract (english)
With the expansion of online stores, online shopping experienced an explosion in popularity and needs. The magnitude of success, quality of execution and user satisfaction is precisely in the distribution, that is, in the package distribution, for which the courier companies with their services are responsible. As online shopping has more and more users every day, it is clear to conclude that the need for package distribution is increasingly desirable and plays a very important role in the relationship between producers and consumers. In this paper, we will explain in detail the importance of direct marketing in the process of online shopping and the importance of distribution in courier companies. Also, we will explain in detail the online purchase process from registration on the desired page to delivery of the package.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:666087
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-31 10:36:12