Every employee represents his team, and each individual is an important factor in creating the image of their profession and business relations and the results of the organization he works in. This is about the Code of Conduct of professional behavior and communication, which represents a consensus accepted system of rules of conduct in business and protocol situations. It is vital verbal and written communication where it is necessary to comply with the kindness, the discretion and moderation in conversion and professional and business correspondence the specification in the style of official documents according to tradition and language of a particular country or culture. Upon arrival at business meetings need not be delayed, and during the meeting be polite, tolerant and patient. As for the visual business context, many professions are introduced "prescribed" dress that is required for the purpose of recognizability and image that we want to send to potential partners, customers and the public. The rules of the diplomatic dressing varies from country to do the Earth and largely depend on the traditions, customs and climate, there are some standard ways of dressing that is useful to know. When it comes to the rules of conduct in communication with the market, It is mainly applied to consumers. In other words, the main goal of the company is focused on the customer. The impact of cultural behavior and the occurrence of the company or organization promotes positive preference for the company or organization WHAT actually see the impact on all participants in the chain of market activity. The business must lend a cultural behavior that will lead to make customer satisfaction. Otherwise, create a negative impact on future business.