prikaz prve stranice dokumenta INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI
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undergraduate thesis
INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI
2017. urn:nbn:hr:180:605577
Frančina, Dubravko
Zagreb School of Business

Cite this document

Frančina, D. (2017). INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:605577

Frančina, Dubravko. "INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:605577

Frančina, Dubravko. "INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:605577

Frančina, D. (2017). 'INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI', Undergraduate thesis, Zagreb School of Business, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:605577

Frančina D. INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:180:605577

D. Frančina, "INTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:605577

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Metadata
TitleINTERNET KAO IZVOR INFORMACIJA U PROCESU ODLUČIVANJA O KUPOVINI
Title (english)Internet as a source of information in the process of decision making related to purchasing
AuthorDubravko Frančina
MentorŽeljka Zavišić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-10-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
U vremenu kad je Internet postao dominantan medij i penetrirao u sve aspekte naših života, ni zakoni klasične trgovine više ne vrijede. Trgovina se preselila u virtualni svijet, gdje glas potrošača dobiva veliki značaj. Rad prati tematsko određenje i razvoj online kupovine u svjetskim okvirima, uz kratak osvrt na stanje u Republici Hrvatskoj. Definiraju se ključne prednosti, rizici i nedostaci takvog načina trgovanja. Analizira se uloga i utjecaj Interneta kao determinirajućeg faktora kroz pet faza procesa donošenja odluke o kupovini. Poseban se naglasak stavlja na ulogu Interneta kao dominantnog izvora informacija prilikom kupovine i oblike u kojima se kao takav pojavljuje. Preispituje se teza u kojoj mjeri Internet može biti motivator za potrošača da donese odluku o kupovini. Završni dio rada dodatno istražuje fenomen recenzija kao jednih od trenutno najutjecajnijih nekonvencionalnih formi promocije proizvoda, usluga i brandova, nastalih kao rezultat popularnosti društvenih mreža i udruživanja potrošača putem istih.
Abstract (english)
In the time when Internet became the dominant medium and penetrated into all aspects of our lives, the laws of classical trade no longer apply. The trade has moved to the virtual world, where consumers' voice gains great significance. The paper follows the thematic definition and development of online shopping in the world, with a brief overview of the situation in Croatia. Key advantages, risks and disadvantages of such trading are defined. The role and impact of the Internet as the determining factor through the five phases of the decision-making process is analyzed. Particular emphasis is placed on the role of the Internet as the dominant source of information on purchases and the forms in which it appears. The question is how much the Internet can be a motivator for the consumer to make a purchase decision. The final part of the paper further explores the phenomenon of reviews as one of the most unconventional forms of product, service, and brand promotion, resulting from the popularity of social networks and consumers associating through them.  
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:605577
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-27 10:46:03