prikaz prve stranice dokumenta RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'
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master's thesis
RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'
2017. urn:nbn:hr:180:553853
Ćurić, Valentina
Zagreb School of Business

Cite this document

Ćurić, V. (2017). RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS' (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:553853

Ćurić, Valentina. "RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:553853

Ćurić, Valentina. "RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:553853

Ćurić, V. (2017). 'RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'', Master's thesis, Zagreb School of Business, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:553853

Ćurić V. RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS' [Master's thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:553853

V. Ćurić, "RAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'", Master's thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:553853

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Metadata
TitleRAZVOJ MARKETINŠKE STRATEGIJE NA TRŽIŠTU POLJOPRIVREDNE OPREME – 'AGROMENS'
Title (english)Development of marketing strategy in agricultural equipment market – Agromens
AuthorValentina Ćurić
MentorPredrag Čudina (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberDijana Vuković (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-11-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad obuhvaća elemente strategije na području poljoprivredne opreme i njihov razvoj. ''Agromens'', relativno je mlada tvrtka s pet godina postojanja. Svojim prilagođavanjem zahtjevima na tržištu i konstantnim učenjem, uspjeli su ostvariti zavidne rezultate. U prvoj fazi nastajanja poslovnog prostora 1997. godine, u kojem je investitor uz suradnju s vlasnicima skupljao znanja i iskustva koja su specifična za ovu vrstu djelatnosti te se odlučio na idući korak. Godine 2011. investitor odlučuje na razdvajanje, samostalno pokretanje posla i u konačnici otvorenje tvrtke Agromens. Kroz rad je detaljnija opisana povijest, tvrtkino poslovanje, razvoj, ponuda i napredak. Opisane su marketinške strategije i pregled postojećih u tvrtki te su navedene mogućnosti koje bi se mogle iskoristiti za daljnji napredak.
Abstract (english)
This thesis cover stratefic elements relating to agricultural equipment and it's development. ''agromens'' is a relatively young company which exists for five years. The challenging and steady changing environment demands continuous development in understanding is proven by enviable results. The first ohase of establishing business starte din 1997., with an investor where the current director could gave knowladge and experiance for this soecific business. In 2011 the investor decided to disinvest which led to the next step, to the establishment of ''Agromens''. The thesis describes in detail the comany's hisory, the business, development, supplies and progress. As well as marketing strategies and an overview of those used by ''Agromens''. Further mentioned were some possibilities which could be applied for the future development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:553853
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-03 11:39:52