Each company becomes part of the social entity with its hard work. The main task of every business is to make a profit, but they must also take into account the surrounding environment. Goals include customer, employee, owner's delight. It is important to achieve the goals and tasks within the company in the best possible way. In order to achieve these goals effectively, it should be based on the ethical principles and principles of business. Business marketing is manifested in an ethical, socially responsible way. Ethics is based on truthfulness and justice, which can only be done by ethically shaped individuals, thus contributing to the well-being of the enterprise and presenting it in the marketplace and presenting the environment in the best possible way. Each company, if it operates in an ethical and socially responsible manner, has a secured position on a demanding market. Marketing is required to operate in a way that, in addition to economic interests, contributes to the well-being of society as a whole. Social responsibility has recently become a necessary business strategy that enables progress and contributes to efficient economic development.