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master's thesis
ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH
2018. urn:nbn:hr:180:274656
Bradvić, Jurica
Zagreb School of Business

Cite this document

Bradvić, J. (2018). ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:274656

Bradvić, Jurica. "ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH." Master's thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:274656

Bradvić, Jurica. "ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH." Master's thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:274656

Bradvić, J. (2018). 'ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH', Master's thesis, Zagreb School of Business, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:274656

Bradvić J. ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH [Master's thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:274656

J. Bradvić, "ZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH", Master's thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:274656

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Metadata
TitleZADOVOLJSTVO KORISNIKA TELEKOMUNIKACIJSKIM USLUGAMA U RH
Title (english)Customer satisfaction with telecommunications service providers in Croatia
AuthorJurica Bradvić
MentorSandra Matijević (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberGoran Luburić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-05-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zadovoljstvo korisnika je glavni čimbenik ostvarivanja pozitivnog ekonomskog rasta telekom operatora. Korisnik i operator su simbioza od koje obojica imaju višestruku korist. Ukoliko jedan od njih zakaže onaj drugi gubi i obrnuto. Tržište je slobodno i svatko za sebe bira najbolju uslugu a tako i klijenta. Stoga je cilj operatora maksimalno se približiti svojem korisniku, te pokušati individualno pratiti njegove navike i osluškivati njegove potrebe, te time s korisnikom stvoriti partnerski odnos. Korisnik će mu to svakako vratiti dugogodišnjom lojalnošću.
Abstract (english)
Customer satisfaction is a major factor in the positive economic growth of telecom operators. The user and operator are symbiosies of which both have multiple benefits. In case one of them fails, the other fails too. The market is free and everyone chooses the best service for themselves and so the main goal of the operator is getting closer to his user and trying to monitor his habits individually and listen his needs. The user will certainly return with his long-term loyalty.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:274656
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-11 09:40:37