This final paper is dealt with advertising on the Internet. At the beginning of this paper is explained in general about the Internet, advertising, and finally about advertising on the Internet. Marketing designation of the Internet is reflected in the numerous studies on its marketing opportunities. Business people consider Internet a market (marketspace) on which runs the exchange of traditional and new values, such as digital products and completely new services. It supports almost all types and forms of business management and can be used in all marketing elements. Advertising on the Internet is used by more companies to enhance their business and expand their market opportunities. The paper shows how in the same time advertising on the Internet is more effective than traditional advertising over other media. There are shown many advantages of Internet advertising and the importance of being on the Internet. The ad is shown at various sites, known portals, social networks. Here are shown some of the basic ways of advertising on the internet such as E-mail advertisment, Banner-i, Google adwords, online ads, internet ads, web makreting and digital makreting. All of these are synonyms that describe the concept of advertising services and products on the internet. In the beginning advertising on the internet only came down to setting picture banners on different web pages, so the effectivness of such campaings could only be roughly measured. In this age the most famous way of advertising is trough social networks that have a very effective way of spreading all kinds of content including ads. The internet is suitable for selling digital products because its possible to also distribute them trough the internet, which presents a much more suitable way of buying for the consumer in regards to the classic channels. Also, distributation of digital products trough the internet is incomparably faster and cheaper from other forms of distribution.