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undergraduate thesis
MARKETINŠKI KONCEPT „CROWDFUNDINGA“
2019. urn:nbn:hr:180:172929
Majher, Luka
Zagreb School of Business

Cite this document

Majher, L. (2019). MARKETINŠKI KONCEPT „CROWDFUNDINGA“ (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:172929

Majher, Luka. "MARKETINŠKI KONCEPT „CROWDFUNDINGA“." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:172929

Majher, Luka. "MARKETINŠKI KONCEPT „CROWDFUNDINGA“." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:172929

Majher, L. (2019). 'MARKETINŠKI KONCEPT „CROWDFUNDINGA“', Undergraduate thesis, Zagreb School of Business, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:172929

Majher L. MARKETINŠKI KONCEPT „CROWDFUNDINGA“ [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:172929

L. Majher, "MARKETINŠKI KONCEPT „CROWDFUNDINGA“", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:172929

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Metadata
TitleMARKETINŠKI KONCEPT „CROWDFUNDINGA“
Title (english)Crowdfunding marketing concept
AuthorLuka Majher
MentorLukša Lulić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu će biti objašnjen pojam „Crowdfunding“ financiranja ili grupnog financiranja koji predstavlja prikupljanje sredstva za ostvarivanje određenih projekata. Govorit će se o tome na koji način se financiraju novi poslovni projekti ili poduzeća, te koje su teorijske postavke ovog modela financiranja. Također, radom će se obuhvatiti i promotivne aktivnosti pružatelja usluga za grupno financiranja, kao i to kakva je percepcija „crowdfundinga“ u Hrvatskoj. Osnovni cilj ovog rada predstavljati će analiza percepcije „crowdfundinga“ u Republici Hrvatskoj.
Abstract (english)
In this paper, the term Crowdfunding financing or group financing will be explained, which is the collection of funds for the realization of certain projects. I will write about how new business projects or businesses are funded and what the theoretical outlines of this financing model are. Also, the activities will include the promotional activities of group funding providers, as well as crowdfunding perception in Croatia. The main purpose of this paper will be to analyze the perception of crowdfunding in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:172929
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-04 16:16:00