prikaz prve stranice dokumenta MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG
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master's thesis
MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG
2019. urn:nbn:hr:180:045659
Kantura, Marija
Zagreb School of Business

Cite this document

Kantura, M. (2019). MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:045659

Kantura, Marija. "MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:045659

Kantura, Marija. "MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:045659

Kantura, M. (2019). 'MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG', Master's thesis, Zagreb School of Business, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:045659

Kantura M. MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG [Master's thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:045659

M. Kantura, "MARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG", Master's thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:045659

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Metadata
TitleMARKETINŠKE STRATEGIJE RAZVOJA TURIZMA NOVIGRADA ISTARSKOG
Title (english)Marketing strategy of developing Istrian Novigrad’s tourism
AuthorMarija Kantura
MentorPredrag Čudina (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-10-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad ističe važnost i ulogu marketinških strategija u planiranju razvoja turizma. U radu su prikazuju specifičnosti primjene marketinga u turizmu, koje proizlaze iz složenosti turizma kao suvremene globalne pojave, odnosno iz obilježja turističke ponude, turističke potražnje i turističkog tržišta. Problematika rada obrađena je na primjeru turističke zajednice Grada Novigrada, čije su marketinške strategije prikazane i analizirane kroz rad.
Abstract (english)
The final thesis highlights the importance and role of marketing strategies in tourism development planning. The thesis presents the specificities of marketing in tourism, which arise from the complexity of tourism as a contemporary global phenomenon, especially from the characteristics of tourist offer, tourism demand and touristic market. The thesis problem was elaborated on the example of the tourist board of the city of Novigrad, whose marketing strategies are presented and analyzed through the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:045659
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-02 14:09:43