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master's thesis
LOGISTIKA U PRODAVAONICI
2019. urn:nbn:hr:180:370736
Oberan, Bruna
Zagreb School of Business

Cite this document

Oberan, B. (2019). LOGISTIKA U PRODAVAONICI (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:370736

Oberan, Bruna. "LOGISTIKA U PRODAVAONICI." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:370736

Oberan, Bruna. "LOGISTIKA U PRODAVAONICI." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:370736

Oberan, B. (2019). 'LOGISTIKA U PRODAVAONICI', Master's thesis, Zagreb School of Business, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:370736

Oberan B. LOGISTIKA U PRODAVAONICI [Master's thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:370736

B. Oberan, "LOGISTIKA U PRODAVAONICI", Master's thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:370736

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Metadata
TitleLOGISTIKA U PRODAVAONICI
Title (english)In-store logistics
AuthorBruna Oberan
MentorPredrag Čudina (mentor)
Committee memberLukša Lulić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Učinkovita izvedba logistike u trgovini koja se odnosi na brze, osjetljive i osnovne stavke je izazovna i presudna za prodaju, profit i imidž trgovaca u maloprodaji. Ovaj rad uviđa u prirodu logističkih postupaka u trgovini koji se odnose na proizvode u različitim formatima trgovina prehrambenim proizvodima i predlaže multi-analizu kako bi se učinci logističkih procesa u trgovini mogli mjeriti, uspoređivati i, shodno tome, poboljšavati. Fokus rada bio je utvrditi odnos između praksi logističkih operacija u trgovini prema zadovoljstvu kupaca u samim prodavaonicama. Ciljevi istraživanja bili su sljedeći: utvrditi prakse logistike u trgovini koje su usvojile tvrtke koje se bave trgovinom na malo, utvrditi učinak praksi logistike u trgovini na zadovoljstvo kupaca i utvrditi izazove sa kojima se suočavaju trgovci kada usvajaju prakse kvalitetnog upravljanja logistikom u trgovini.
Abstract (english)
Effective performance of in-store logistics related to fast, sensitive and basic items is challenging and crucial to the sales, profits and image of retailers. This paper recognizes the nature of in-store logistics processes related to products in different grocery store formats and proposes multi-analysis so that the effects of in-store logistics processes can be measured, compared and, accordingly, improved. The focus of the paper was to determine the relationship between the practices of logistic operations in commerce to customer satisfaction in the stores themselves. The objectives of the study were to identify trade logistics practices adopted by retailers, to determine the impact of trade logistics practices on customer satisfaction, and to identify the challenges that retailers face when adopting quality trade logistics management practices.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:370736
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-03 10:54:44