In order to understand the current problematic of the questions concerning today's Europe, we need the knowledge of its history, and the history of how the European Union came to be. In addition, we need to broaden our knowledge of the European Parliament as the main legislative body of the EU. EU Parliament election 2019 have a special meaning for the EU as the outcomes of the elections will surely affect it's future, especially because of Brexit. European political scene shows significant changes in it's original paradigms, with it's new main focus being the strengthening of the anonymous individual/s and populist parties. This paper's main goal is to try and find out in what way do the main institution of the EU, the EU Parliament, communicates with the citizens of the EU and what models and ways they use to cooperate with it's "outside" partners/parties, in this case - media. In addition to that, they need to question their contribution through them. The partners/parties in this process need to accommodate to the on-going trend of social media/s and the new ways of communication. The key goal of this whole process needs to be better citizens' awareness of the main European questions, but also of the European institutional system. The main focus of this research will be put on communicational aspects that are conducted by the European Parliament office in Zagreb during and after the electoral campaign, but also on the citizen voting abstinence despite the awareness of the civil rights. The methodological approaches used in this paper are interviews (qualitative research method). This work introduces the research of the campaign for the EU Parliament and shows the perspectives of the comparative answers taken on a sample of five communication experts and two heads of departments of the European Parliament office in the Republic of Croatia.