Political election campaigns are publicity campaigns that, instead of a product or service, aim to promote a particular political option. The theme of the paper seeks to show that there are ways of organizing and implementing methods of political publicity campaigns that result in the expected success of a particular political option. The paper deals with the specific tasks of the organizers in the implementation of political election campaigns, trying to answer the questions of how to successfully organize, campaign and how and in what to communicate in the campaign. The paper uses many years of proven experience and the author's own observations over the years of dealing with this work and the successes he has achieved in practice. His own methods and observations are supported by excerpts from the literature of renowned and recognized experts in the field of political marketing. The content consists of three main parts, which is the organization of political campaigns, communication in political campaigns and political and electoral systems with campaign examples and case studies. The first chapter discusses how to organize your work in campaigns, components of that organization, campaign participants, and campaigners and analysts. Examples are given of what the structure of an organization might look like. The second part deals with communication in campaigns with respect to the public to which the campaign is directed. The methods of communication, organization of communication, relations with the media, the categories of communication and application of the communication skills most commonly used in political election campaigns are described. The last section provides an overview and comparison of the political and electoral systems of Croatia, France, the United Kingdom and the United States, an overview of the work in a particular campaign and, finally, a case study of the presidential election from pre-election to the final results.