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undergraduate thesis
Motivi potrošačkog ponašanja u online okruženju
2022. urn:nbn:hr:180:913155
Tarle Duvančić, Ikica
Zagreb School of Business

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Tarle Duvančić, I. (2022). Motivi potrošačkog ponašanja u online okruženju (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:913155

Tarle Duvančić, Ikica. "Motivi potrošačkog ponašanja u online okruženju." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:913155

Tarle Duvančić, Ikica. "Motivi potrošačkog ponašanja u online okruženju." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:913155

Tarle Duvančić, I. (2022). 'Motivi potrošačkog ponašanja u online okruženju', Undergraduate thesis, Zagreb School of Business, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:913155

Tarle Duvančić I. Motivi potrošačkog ponašanja u online okruženju [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:913155

I. Tarle Duvančić, "Motivi potrošačkog ponašanja u online okruženju", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:913155

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Metadata
TitleMotivi potrošačkog ponašanja u online okruženju
Title (english)Motives of consumer behavior in the online environment
AuthorIkica Tarle Duvančić
MentorDijana Vuković (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-10-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Online kupnja novi je način u eri prodaje. Danas je životni stil ljudi drugačiji. Ljudi se osjećaju nelagodno i oduzimaju im puno vremena za odlazak na pretrpana tržišta. Dakle, e-kupovina je blagodat jer štedi mnogo vremena. Internetska kupnja je proces u kojem potrošači izravno kupuju robu, usluge itd. od prodavatelja bez posredničke usluge putem interneta. Da li potrošači kupuju online ili ne, relevantno je za poslovnu vjerodostojnost, tehnologiju e-trgovine i logistiku i tako dalje. Tijekom posljednjeg desetljeća internet je postao važan i rastući alternativni izvor kupnje za potrošače za kupnju raznih dobara i usluga. U ovom radu će se istražiti koji su motivi potrošačkog ponašanja u online okruženju, na koji način su potrošači motivirani za kupnju i što razlikuje kupnju u trgovinama od kupnje putem interneta.
Abstract (english)
Online shopping is a new way in the era of sales. Today, people's lifestyle is different. People feel uncomfortable and take a lot of time to go to crowded markets. So, e-shopping is a boon as it saves a lot of time. Online shopping is a process where consumers buy goods, services, etc. directly from sellers without an intermediary service through the Internet. Whether consumers shop online or not is relevant to business credibility, e-commerce technology and logistics, and so on. Over the past decade, the Internet has become an important and growing alternative shopping source for consumers to purchase a variety of goods and services. This paper will investigate what are the motives of consumer behavior in the online environment, how consumers are motivated to buy and what differentiates shopping in stores from online shopping.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:913155
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-11 09:40:45