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undergraduate thesis
Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium
2022. urn:nbn:hr:180:488762
Kožul, Ana Marija
Zagreb School of Business

Cite this document

Kožul, A. M. (2022). Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:488762

Kožul, Ana Marija. "Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:488762

Kožul, Ana Marija. "Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:488762

Kožul, A. M. (2022). 'Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium', Undergraduate thesis, Zagreb School of Business, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:488762

Kožul AM. Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:488762

A. M. Kožul, "Određivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:488762

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Metadata
TitleOdređivanje promotivnog spleta za kartičnu uslugu - PBZ Visa premium
Title (english)Determining the promotional package for the card service - PBZ Visa premium
AuthorAna Marija Kožul
MentorSanja Rocco (mentor)
Committee memberDorotea Milas (predsjednik povjerenstva)
Committee memberGoran Luburić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-10-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing danas možemo smatrati najpoznatijim ekonomskim pojmom. U svojoj srži, marketing nastoji prepoznati prikladne kupce i skrenuti njihovu pozornost na kupnju proizvoda ili uslugu koja im je dostupna. Kroz rad se obrađuje pojam marketinga, elementi marketinškog spleta, elementi promotivnog spleta. Privredna banka Zagreb ili PBZ je druga najveća banka u Hrvatskoj, stoga je u posebnom poglavlju obrađen promotivni splet na odabranom primjeru. U radu će se na primjeru PBZ Visa Premium kartice analizirati elementi promotivnog spleta kao što je oglašavanje, osobna prodaja i odnosi s javnošću i publicitet.
Abstract (english)
Today we can consider marketing as the most famous economic term. At its core, marketing seeks to identify suitable customers and draw their attention to the purchase of a product or service available to them. The work deals with the concept of marketing, elements of the marketing mix, elements of the promotional mix. Privredna banka Zagreb or PBZ is the second largest bank in Croatia, so a special chapter deals with the promotional mix using a selected example. Using the example of the PBZ Visa Premium card, the paper will analyze the elements of the promotional mix such as advertising, personal selling and public relations and publicity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:488762
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-11 11:54:38