Communication is one of the most important challenges in every man’s life. It is essential in all aspects of life, as well as building a friendly, family or business relationship. Communication is individual for each person and its characteristics affect not only biology, but also the social environment. It is associated with the uniqueness of each person. One of the biggest challenges of today is communicating with people. While some are born with a natural talent for communication, others find it a difficult task. When we talk about politics, knowing communication knowing how to apply it is a condition without we cannot suceed. It helps in reaching the highest positions and gaining power. A large number of researches are focused on public figures such as Andrej Plenković and Zoran Milanović. Their communication with the audience and the media, as well as their daily public appearance, are being observed. Communication affects all aspects, including political success. Andrej Plenković and Zoran Milanović are seemingly two completely different people, with the application of numerous communication techniques that have intrigued the public. Verbal communication and public speaking, on the first hand, sound like the same thing. When we look at deeper analysis of Andrej Plenković and Zoran Milanović, we can see how they complement each other, but they are not the same. Today we live in a world in which it is becoming increasingly difficult to understand each other, resulting in conflicts. There is a growing understanding that successful communication is the foundation of everything. Therefore, attention is drawn to the fact that in today's world it is important to create and strive for the best possible relationships. Only when we understand the basic principles of communication and its features, we can successfully communicate in various situations that life prepares us for.