The diploma thesis entitled "Trends in Digital Marketing - Future and Perspective", in a clear and interesting way brings all the most important things to digital marketing. From historical facts about the origin of the Internet and its important components to the future of digital marketing and its perspective. Through a total of eight chapters, which include both the introductory and concluding parts, we will try to point out all the important definitions and terms that may be important for understanding the topic. Apart from the fact that different definitions of key terms were given during the processing of the topic, a research was conducted in which respondents from several counties of the Republic of Croatia tried to get an opinion on digital marketing in general. The research gave results that were used in dealing with the problems of this thesis. In addition, hypotheses have been confirmed and posed. Digital marketing is a part of every individual's everyday life. Given the speed of development and the general interest of people in digital marketing, it can be said that a bright future awaits it.