Technology advances at a high speed thanks to innovations that improve existing products and services, but also create new ones. By investing in klowledge, companies ensure an innovative future of business and a competitive advantage. There are different ways of investing, and they are often based on cooperation between companies and educational institutions, suppliers, consumers, different laboratories etc. In this way, the company creates a secure foundation for future innovation at lower costs. Since small and medium-sized enterprises are the drivers of future economic growth, it is very important that they recognize investment in innovation as a guarantee of success in the market. Due to the accelerated development of technology and increased competition, companies must find diferent ways to innovate faster and with better quality. Considering that the concept of innovation includes new products, services, technology, production processes and new marketing methods, by investing in research and development of innovations, the company provides a copetitive advantage. This paper deals with innovation as a general term, and describes it's path from idea to realization and final implementation in the business of Experio.