Digital technology is experiencing a significant boom today, as a result of which photography is a part of the development of this technology. By using a multitude of tools, photojournalists and designers can easily edit and enhance photos and thus manipulate them. Currently, there is a large selection of social networks through which companies try to use photography to increase the general prospects for a certain type of business where they consider it necessary to know the competition, achieve customer satisfaction in a profitable way, creating relationships filled with customer values in today's market. A simple marketing concept tells us that photo manipulation of business activities designed to plan, price, promote, and distribute goods and services that satisfy customer desires finds current and potential customers on social media. Increasing competition forces organizations to upgrade new ways and methods of developing their own activities, in this sense of advertising photos on social networks that are based on improvement, especially designing for the needs and wishes of customers. The aim of this thesis is to present and inform the reader about media manipulation of photography on social networks and highlight media manipulation of photography on social networks in order to achieve sales results.