Title GRAFIČKI DIZAJN – TEMELJ SUVREMENE VIZUALNE KOMUNIKACIJE Title (english) Graphic design - the basis of modern visual communication Author Aron Adžijević Mentor Tanja Grmuša (mentor)Committee member Sanja Rocco (predsjednik povjerenstva)Committee member Goran Luburić (član povjerenstva) Granter Zagreb School of Business Defense date and country 2023-02-24, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Grafički dizajn kao struka evoluirao je od drevnih grafičkih tehnika preko izuma tiskarskog stroja do digitalnih software-a za grafičko oblikovanje. Digitalni prostor koji se širi iziskuje nova dizajnerska rješenja, no zadataka za grafičke dizajnere i u analognoj domeni ima napretek. Urbane sredine danas koriste svaki kutak javnih prostora za neki oblik promidžbe, a dobro dizajnersko rješenje isticat će se u gomili drugih. Neka grafička rješenja toliko su utkana u našu svakodnevicu te su
... More postala sastavni dio okoline u kojoj se krećemo, da nerijetko zaboravljamo da su umjetna tvorevina i da iza istih stoji nečiji angažman. Iza naizgled najjednostavnijih rješenja često stoje sati promišljanja i kombiniranja osnovnih likovnih elemenata poput linije, plohe, volumena, boje, teksture, prostora i svjetlosti. Zadaća grafičkog dizajnera ne završava oblikovanjem lijepih naslovnica, plakata ili privlačne ilustracije na ambalaži nekog proizvoda. Neskladno oblikovanje tipografije, korištenje krivih boja i loša kompozicija rezultirat će neuglednim, ali i nečitkim radom. Poruka treba biti prenesena točno, razgovjetno, jednostavno i nedvosmisleno. Dizajner svojim radom mora osigurati optimalno vizualno komuniciranje, a da bi na tom putu uspio potreban je kompleksan spoj interdisciplinarnosti, likovnog obrazovanja i senzibiliteta, temeljitih istraživanja, suradnje sa drugim strukama i naravno izvrsnog vladanja klasičnim grafičkim vještinama. Primjena grafičkih proizvoda je mnogo, od onih koji naizgled imaju samo estetsku funkciju do propagandnih plakata, znakova upozorenja ili zabrane koji sa sobom nose puno veću odgovornost. Grafički dizajneri svakodnevno rade na projektiranju vizualnih komunikacija i otklanjanju pratećih problema te samim time rade na oblikovanju vizualne kulture koju konzumiramo, jer je cilj dobrog dizajna upravo kvalitetno komuniciranje poruke svakom čovjeku. Less Abstract (english) Graphic design as a profession has evolved from ancient graphic techniques, through the invention of the printing press, to digital software for graphic design. The always-expanding digital space requires new design solutions, but there is still plenty of work for graphic designers in the analog domain as well. Today, urban environments use every corner of public spaces for some form of advertising, and a good design solution will stand out among others. Some graphic solutions are so
... More intervened with our everyday life, while becoming an integral part of the environment we are living in, that we often forget that they are an artificial creation and that there is someone's work involved behind them. Behind seemingly simplest design solutions are often hours and hours of work and deliberate thinking while combining basic visual art elements such as line, shape, form, color, texture, space and value. The job of a graphic designer is not complete only by designing beautiful covers, posters or attractive illustrations on the packaging of a product. Incongruous typography, use of wrong colors and bad composition will result in unsightly and illegible work. The message should be conveyed accurately, clearly, simply and unambiguously. A designer must ensure optimal visual communication with his work, and to succeed in this way, a complex combination of interdisciplinary approach, art education and artistic sensibility, thorough research, cooperation with other professions and, of course, excellent mastery of classic graphic skills is required. There are many applications of graphic products, from those that seem to have only an aesthetic function, to propaganda posters, warning or prohibition signs that carry a much greater responsibility. Graphic designers work every day on the design of visual communications and the elimination of accompanying problems, and thus work on shaping the visual culture we consume, because the goal of good design is a conveying the message efficiently to every person. Less Keywords
grafika
grafički dizajn
vizualne komunikacije
tipografija
piktogrami
plakati
vizualni identitet
Keywords (english)
graphics
graphic design
visual communications
typography
pictograms
posters
visual identity
Language croatian URN:NBN urn:nbn:hr:180:768841 Study programme Title: Undergraduate Professional Study of Cultural Management and Production Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2023-04-06 08:45:10
