Title KOMUNIKACIJA FOTOGRAFIJOM
Title (english) Communication with photography
Author Lucija Prlić
Mentor Tanja Grmuša (mentor)
Committee member Neven Šipić (predsjednik povjerenstva)
Committee member Predrag Čudina (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2020-10-28, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Communicology
Abstract Danas živimo u svijetu vizualne komunikacije. Koristimo ju svakodnevno i svatko od nas njome komunicira na neki način, bilo to poslovno ili privatno. Povijest fotografije seže toliko daleko da se zapravo ne zna točan dan, datum, godina. Fotografija, kao vizualni medij, ima veliki utjecaj na društvo jer je ona dio naše svakodnevice. Putem fotografije prenosimo velik broj informacija, međutim moramo biti spremni da nam fotografija može prenijeti i lažne informacije. Upravo zbog toga je važno da se razvije svijest o vizualnoj pismenosti. U radu se razrađuje kratka povijest fotografije, detaljan prikaz samog fotoaparata i objektiva. Iako postoji puno žanrova fotografije, u radu su odabrana četiri žanra koja su obrađena: portretna fotografija, umjetnička fotografija, dokumentarna fotografija i ulična fotografija. Najvažniju ulogu u ovom mediju ima fotograf, jer nam putem svojih radova prenosi poruku na svoj jedinstven način, a publika ima izbor tumačenja tih poruka na svoj osoban i raznovrstan način. Također, u radu se spominje i velika fotografkinja Marija Braut koja je svojim slikama odlično prenosila publici ono što je htjela reći. Fotografija nije samo informacija ili običan medij, ona je umjetnost današnjice. Ljudi imaju različit pogled na fotografiju, ali to je ono što je kod nje posebno, jer svaki fotograf istu fotografiju fotografira na svoj način, pa tako i svaki gledatelj tu fotografiju gleda drugačije. Fotografija nam pokazuje osobu koja je iza kamere i njegovo viđenje tog trenutka. Ona nam pokazuje vanjski svijet, ono što se događa daleko od nas, na drugim kontinentima, u tuđim životima. Fotografija piše životne priče svakoga od nas.
Abstract (english) Today we live in a world of visual communication. We use it every day and each of us communicates with it in some way, in business or private. The history of photography goes so far that the exact day, date, year is actually unknown. Photography, as a visual medium, has a great impact on society because it is part of our everyday lives. We transmit a large amount of information through photography, but we must be prepared for photography to transmit false information. This is why it is important to develop an awareness of visual literacy. The paper elaborates a short history of photography, a detailed presentation of the camera and lens. Although there are many genres of photography, four genres have been selected in the paper that have been processed: portrait photography, art photography, documentary photography and street photography. The most important role in this medium is played by the photographer because he conveys the message to us through his works in his own unique way, and the audience has the choice of interpreting those messages in their own personal and diverse way. The paper also mentions the great photographer Marija Braut, who with her pictures conveyed to the audience what she wanted to say. Photography is not just information or an ordinary medium, it is the art of today. People have a different view of photography, but that's what's special about it because every photographer takes the same photo in their own way, so every viewer sees that photo differently. The photo shows us the person behind the camera and his vision of that moment. It shows us the outside world, what is happening far away from us, on other continents, in other people’s lives. Photography writes the life stories of each of us.
Keywords
komunikacija
fotografija
fotoaparat
medij
poruka
vizualna pismenost
Keywords (english)
communication photography
camera
medium
message
visual literacy
Language croatian
URN:NBN urn:nbn:hr:180:067807
Study programme Title: Undergraduate Professional Study of Cultural Management and Production Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) menadžmenta i produkcije u kulturi (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) menadžmenta i produkcije u kulturi)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2023-04-11 10:50:15