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master's thesis
ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA
2020. urn:nbn:hr:180:626093
Mučalo, Antonio
Zagreb School of Business

Cite this document

Mučalo, A. (2020). ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:626093

Mučalo, Antonio. "ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:626093

Mučalo, Antonio. "ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:626093

Mučalo, A. (2020). 'ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA', Master's thesis, Zagreb School of Business, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:626093

Mučalo A. ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA [Master's thesis]. Zagreb: Zagreb School of Business; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:180:626093

A. Mučalo, "ODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA", Master's thesis, Zagreb School of Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:180:626093

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Metadata
TitleODREDNICE MARKETINŠKE STRATEGIJE NAUTIČKOG TURIZMA
Title (english)Determinants of nautical tourism marketing strategy
AuthorAntonio Mučalo
MentorPredrag Čudina (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2020-11-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Nautički turizam jedan je od sastavnih elemenata hrvatske turističke ponude. Marketinške strategije doprinose u ostvarenju konkurentne ponude nautičkog turizma Republike Hrvatske. Cilj je stvoriti identitet Hrvatske kao nautičke destinacije čija se ponuda temelji na prirodnim ljepotama i bogatoj turističkoj ponudi. Predmet istraživanja diplomskog rada odnosi se na analizu odrednica marketinške strategije nautičkog turizma. Svrha ovog rada je ustanoviti važnost marketinških strategija u unaprjeđenju nautičke turističke ponude. Cilj je istraživanja predstaviti važnost kreiranja marketinške strategije za razvoj nautičkog turizma. Uz to, cilj je ovog istraživanja analizirati ponudu nautičkog turizma Republike Hrvatske te odrednice marketinške strategije hrvatskog nautičkog turizma.
Abstract (english)
Nautical tourism is one of the constituent elements of the Croatian tourist offer. Marketing strategies contribute to the realization of a competitive offer of nautical tourism in the Republic of Croatia. The goal is to create the identity of Croatia as a nautical destination whose offer is based on natural beauty and rich tourist offer. The subject of the research of the diploma thesis refers to the analysis of the determinants of the marketing strategy of nautical tourism. The purpose of this paper is to establish the importance of marketing strategies in improving the nautical tourist offer. The aim of the research is to present the importance of creating a marketing strategy for the development of nautical tourism. In addition, the aim of this research is to analyze the offer of nautical tourism in the Republic of Croatia and the determinants of the marketing strategy of Croatian nautical tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:626093
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-11 12:18:06