prikaz prve stranice dokumenta OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA
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master's thesis
OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA
2020. urn:nbn:hr:180:649384
Postek, Davor
Zagreb School of Business

Cite this document

Postek, D. (2020). OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:649384

Postek, Davor. "OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:649384

Postek, Davor. "OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:649384

Postek, D. (2020). 'OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA', Master's thesis, Zagreb School of Business, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:649384

Postek D. OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA [Master's thesis]. Zagreb: Zagreb School of Business; 2020 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:649384

D. Postek, "OBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA", Master's thesis, Zagreb School of Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:180:649384

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Metadata
TitleOBILJEŽJA MARKETINGA KOMUNALNIH USLUGA U KREIRANJU IMIDŽA GRADA ZAGREBA
Title (english)Marketing features of municipal services in creating the image of the City of Zagreb
AuthorDavor Postek
MentorPredrag Čudina (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2020-11-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Porast i starenje stanovništva Grada Zagreba, porast potreba za mobilnošću, povećanje pritiska na gradske resurse u pogledu potrošnje energije i vode, povećanje potražnje za poslom te rast životnih troškova nameću potrebu za pronalaženjem rješenja koja će odgovoriti na nove potrebe građana i omogućiti održivi razvoj Grada. Porast gradskog stanovništva postavlja sve veće zahtjeve za postojeću gradsku infrastrukturu koja ima ograničene kapacitete i vijek trajanja te postavlja nove izazove za temeljno funkcioniranje gradskog života. Sve složeniji su zahtjevi u području urbanističkog planiranja, prometne infrastrukture, javnog prijevoza, opskrbe vodom i energijom, zaštite okoliša, prilagodbe klimatskim promjenama, održivog gospodarenja otpadom te području dostave roba. Sve ovo nameće potrebu razvoja pametnih rješenja za Grad Zagreb, pri čemu nije moguće jednostavno kopirati postojeća rješenja drugih gradova, već treba tražiti rješenja prilagođena Gradu Zagrebu i potrebama njegovih građana. Iz svega navedenog jasan je utjecaj marketinga komunalnih usluga na imidž Grada Zagreba.
Abstract (english)
The growing and aging population of the City of Zagreb, increasing mobility needs, increasing pressure on city resources in terms of energy and water consumption, increasing job demand and rising living costs impose the need to find solutions that meet new needs and enable sustainable development. The growth of the city's population places increasing demands on the existing city infrastructure, which has limited capacities and lifespans, and poses new challenges for the fundamental functioning of city life. The requirements in the field of urban planning, transport infrastructure, public transport, water and energy supply, environmental protection, adaptation to climate change, sustainable waste management and the delivery of goods are becoming more complex. All this imposes the need to develop smart solutions for the City of Zagreb, where it is not possible to simply copy existing solutions of other cities, but to look for solutions tailored to the City of Zagreb and the needs of its citizens. From all the above, the influence of utility marketing on the image of the City of Zagreb is clear.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:649384
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-04-11 12:31:07