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undergraduate thesis
Influenceri i njihova uloga u društvu
2023. urn:nbn:hr:180:470709
Rumenjak, Maja
Zagreb School of Business

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Rumenjak, M. (2023). Influenceri i njihova uloga u društvu (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:470709

Rumenjak, Maja. "Influenceri i njihova uloga u društvu." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:470709

Rumenjak, Maja. "Influenceri i njihova uloga u društvu." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:470709

Rumenjak, M. (2023). 'Influenceri i njihova uloga u društvu', Undergraduate thesis, Zagreb School of Business, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:180:470709

Rumenjak M. Influenceri i njihova uloga u društvu [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:180:470709

M. Rumenjak, "Influenceri i njihova uloga u društvu", Undergraduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:470709

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Metadata
TitleInfluenceri i njihova uloga u društvu
Title (english)Influencers and their role in society
AuthorMaja Rumenjak
MentorDorotea Milas (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Novo doba donosi nova zanimanja pa je tako jedno od trenutno najpopularnijih i najbolje plaćenih biti Influencer. Influenceri su osobe koje imaju veliki utjecaj na ljude koji ih prate te na temelju njihovog sadržaja imaju potrebu kupiti i/ili konzumirati neki proizvod ili uslugu. Razlikujemo više vrsta influencera ovisno o broju pratitelja ili vrsti sadržaja koji objavljuju. Primjer kojim ćemo prikazati posao influencera u ovom radu je putem jednog od najpoznatijeg hrvatskog influencera i travel blogera Kristijana Iličića odnosno kroz objavu njegovih putovanja i iskustva na društvenim mrežama, te prikaza njegovog utjecaja na društvo. U tom kontekstu, ovaj rad pokušat će odgovoriti na sljedeće pitanje: tko su influenceri, kakav je njihov utjecaj na društvo i što oni zapravo rade. Tko je Kristijan Iličić, koje je zemlje posjetio i što sve prikazuje putem društvenih mreža.
Abstract (english)
The new era brings new professions, so being an Influencer is one of the most popular and popular ones at the moment. Influencers are people who have a great influence on the people who follow them and, based on their content, have the need to buy and/or consume some product or service. We risk several types of influencers depending on the number of followers or the type of content they publish. The example we will use to show the work of influencers in this paper is through one of the most famous Croatian influencers and travel bloggers, Kristijan Iličić, that is, through the publication of his travels and experiences on social networks, and the presentation of his influence on society. In this context, this paper will try to answer the following question: who are influencers, what is their influence on society and what do they actually do. Who is Kristijan Iličić, which countries has he visited and what is he showing on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:470709
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-08-30 10:35:04