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undergraduate thesis
Krizno komuniciranje u modnoj industriji
2023. urn:nbn:hr:180:800372
Petrović, Nataša
Zagreb School of Business

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Petrović, N. (2023). Krizno komuniciranje u modnoj industriji (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:800372

Petrović, Nataša. "Krizno komuniciranje u modnoj industriji." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:800372

Petrović, Nataša. "Krizno komuniciranje u modnoj industriji." Undergraduate thesis, Zagreb School of Business, 2023. https://urn.nsk.hr/urn:nbn:hr:180:800372

Petrović, N. (2023). 'Krizno komuniciranje u modnoj industriji', Undergraduate thesis, Zagreb School of Business, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:180:800372

Petrović N. Krizno komuniciranje u modnoj industriji [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:180:800372

N. Petrović, "Krizno komuniciranje u modnoj industriji", Undergraduate thesis, Zagreb School of Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:180:800372

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Metadata
TitleKrizno komuniciranje u modnoj industriji
Title (english)Crisis communication in the fashion industry
AuthorNataša Petrović
MentorDorotea Milas (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2023-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Upravljanje krizom je proces koji organizacija poduzima kad dođe do lošeg događaja koji prijeti organizaciji i njenom postojanju. U ovom radu ću na primjeru slučaja Balenciaga objasniti: Osnove kriznog komuniciranja, izradu plana za krizno komuniciranje te ključne poruke i zaključak na šokantnu modnu kampanju.
Abstract (english)
Crisis management is a process that an organization takes when a bad event occurs that threatens the organization and its existence. In this paper I will use the Balenciaga case as an example to explain: basics of crisis communication, a plan for crisis communication and key messages and conclusion to the shocking fashion campaign
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:800372
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-06 07:16:20