Since the media have become an inevitable and unavoidable part of everyday life and are trying to influence the different perspectives of social and family life, the work sought to see how they can affect children and young people, who are their roles and what kind of media are. Media are a means of shaping attitudes and behaviors in everyday life. Sometimes, they have an intense influence on people so that people are not even aware of it. From the earliest childhood, children are exposed to the influence of the media. It can be said that the media play an important role in the upbringing of children. Depending on the time spent with the media and the content they off That is why media literacy is very important both for parents and for educators. The influence of the media can somewhat be controlled by media literate and competent parents and educators, who as such can better select the content that the child will be exposed to and acquaint them with the good and bad sides of the media. What role and how long the media will have on the child's life can not be said with precision or measured. It can only be said that with numerous negative consequences, the media can also positively influence the child's upbringing and growing up er, children sometimes receive positive and sometimes negative information that may affect their behavior. Most children are exposed to excessive exposure to the media, and in most cases this is done without supervision of a parent or other responsible person. Excessive exposure to the media and their negative impact makes it difficult for children to grow up. As another important issue of the negative impact of the media, which can leave profound consequences on children, is the unconsciousness and media literacy of parents.