Number of Internet users in Croatia is constantly growing and, according to recent studies, now is around 1.2 million. The use of Internet marketing in Croatia is increasing, but the level of its application varies from branch to branch. The World Wide Web, as the most popular Internet service, is often called a new media. Examples of traditional marketing are advertisements in newspapers, business cards, billboards, advertising posters, TV and radio commercials et cetera. On the other hand, the digital marketing is one of the most popular advertising forms on the Internet, basically on social networks, presentations of products on the websites and a number of other opportunities that the Internet and the other digital channels provide. It is important to note that digital marketing, as well as digital technology itself, is developing constantly and rapidly. The fact is, without traditional marketing, which has been evolving over decades, there would be no digital marketing. Therefore, sometimes is difficult to set exact boundaries between these two types of marketing. In this paper will be revieved the traditional and digital marketing, with special emphasis on advertising on the social network Facebook, as the most influential one among the new technologies of digital marketing.