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graduate thesis
Segmentacija tržišta i personalizacija u marketingu
2024. urn:nbn:hr:180:050279
Juričko, Dominik
Zagreb School of Business

Cite this document

Juričko, D. (2024). Segmentacija tržišta i personalizacija u marketingu (Graduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:050279

Juričko, Dominik. "Segmentacija tržišta i personalizacija u marketingu." Graduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:050279

Juričko, Dominik. "Segmentacija tržišta i personalizacija u marketingu." Graduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:050279

Juričko, D. (2024). 'Segmentacija tržišta i personalizacija u marketingu', Graduate thesis, Zagreb School of Business, accessed 13 February 2025, https://urn.nsk.hr/urn:nbn:hr:180:050279

Juričko D. Segmentacija tržišta i personalizacija u marketingu [Graduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 February 13] Available at: https://urn.nsk.hr/urn:nbn:hr:180:050279

D. Juričko, "Segmentacija tržišta i personalizacija u marketingu", Graduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:050279

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Metadata
TitleSegmentacija tržišta i personalizacija u marketingu
Title (english)Market segmentation and personalization in marketing
AuthorDominik Juričko
MentorPredrag Čudina (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad bavi se segmentacijom tržišta i personalizacijom u marketingu, naglašavajući njihovu ulogu u poboljšanju marketinških strategija i postizanju konkurentske prednosti. Rad istražuje kako tvrtke, poput Netflixa i Amazona, koriste ove strategije za bolje zadovoljavanje potreba svojih kupaca. Kroz analizu primjera iz stvarnog svijeta, rad istražuje načine na koje marketinška segmentacija i personalizacija mogu utjecati na angažman korisnika, lojalnost kupaca i poslovni uspjeh. Cilj rada je pružiti smjernice marketinškim stručnjacima kako koristiti kombinaciju segmentacije i personalizacije za stvaranje učinkovitijih marketinških planova.
Abstract (english)
This thesis focuses on market segmentation and personalization in marketing, highlighting their role in enhancing marketing strategies and achieving competitive advantage. The paper explores how companies like Netflix and Amazon use these strategies to better meet customer needs. By analyzing real-world examples, the study examines how market segmentation and personalization can impact user engagement, customer loyalty, and business success. The main objective is to provide marketing professionals with guidance on utilizing a combination of segmentation and personalization to create more effective marketing plans.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:050279
Study programmeTitle: Marketing and Communications Graduate study
Study programme type: professional
Study level: graduate
Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-05 16:47:13