prikaz prve stranice dokumenta POSLOVNO PLANIRANJE U SEKTORU MARKETINGA
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undergraduate thesis
POSLOVNO PLANIRANJE U SEKTORU MARKETINGA
2016. urn:nbn:hr:180:206507
Jašaragić, Hana
Zagreb School of Business

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Jašaragić, H. (2016). POSLOVNO PLANIRANJE U SEKTORU MARKETINGA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:206507

Jašaragić, Hana. "POSLOVNO PLANIRANJE U SEKTORU MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:206507

Jašaragić, Hana. "POSLOVNO PLANIRANJE U SEKTORU MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:206507

Jašaragić, H. (2016). 'POSLOVNO PLANIRANJE U SEKTORU MARKETINGA', Undergraduate thesis, Zagreb School of Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:206507

Jašaragić H. POSLOVNO PLANIRANJE U SEKTORU MARKETINGA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:180:206507

H. Jašaragić, "POSLOVNO PLANIRANJE U SEKTORU MARKETINGA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:206507

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Metadata
TitlePOSLOVNO PLANIRANJE U SEKTORU MARKETINGA
AuthorHana Jašaragić
MentorTomislav Ivančević (mentor)
Committee memberIvana Greguric (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Planiranje je najosnovnija funkcija menadžmenta, te se njime unaprijed utvrđuju smjerovi akcija menadžmenta. Planiranje je također intelektualno zahtjevan proces jer traži da svjesno odredimo smjer djelovanja i temeljimo odluke na preciznim procjenama. Prije svega, definirana je uloga marketinga u organizaciji zbog lakšeg shvaćanja daljnjih analiza koje smo u radu prikazali. Prikazana je analiza planiranja međunarodnog marketinga i svaki element koji proizlazi iz istoga, prikazane su i analizirane suvremene metode planiranja, tj scenarijsko i kontigencijsko planiranje, te projektni i krizni menadžment. Ovaj rad bazirao se i na strategijama za rast poduzeća koji su neophodni za uspješno poslovanje, kao i strateški alati.
Abstract (english)
Planning is the most basic function of management. It allows us to determine the course of action in advance of management. Planning is also intellectually demanding process, as it requires to consciously determine the course of action and base our decisions on accurate assessments. First of all, the role of marketing in the organization is defined, due to easier understanding of further analysis we have shown in the work. We presented the analysis of planning international marketing and every element that stems from the same. Contemporary methods of planning are also presented and analyzed, that is, the scenario and contingency planning, and project and crisis management. This work was based on the strategies for the growth of companies, which are essential for a successful business, as well as the strategic tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:206507
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-12 11:51:32