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undergraduate thesis
NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA
2018. urn:nbn:hr:180:413612
Glavač, Romano
Zagreb School of Business

Cite this document

Glavač, R. (2018). NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:413612

Glavač, Romano. "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:413612

Glavač, Romano. "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:413612

Glavač, R. (2018). 'NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA', Undergraduate thesis, Zagreb School of Business, accessed 12 September 2024, https://urn.nsk.hr/urn:nbn:hr:180:413612

Glavač R. NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 September 12] Available at: https://urn.nsk.hr/urn:nbn:hr:180:413612

R. Glavač, "NAČINI PRIVLAČENJA PAŽNJE POTROŠAČA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:413612

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Metadata
TitleNAČINI PRIVLAČENJA PAŽNJE POTROŠAČA
Title (english)Ways of attraction consumer attention
AuthorRomano Glavač
MentorŽeljka Zavišić (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-11-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj Završni rad predstavlja detaljan uvid u pojedine aspekte ponašanja potrošača te opisuje načine na koje se može zadobiti pažnja pojedinog kupca. Utjecaj marketinške komunikacije pokazat će se važnim pri stvaranju odnosa između kupca i proizvoda. Načini na koji će marketinška komunikacija biti zamijećena, ovisit će o oglašavanju i oglašivačkoj moći same porukete u konačnici utjecati na percepciju potrošača. Rad pruža detaljnu obradu ponašanja potrošača u kontekstu privlačenja njihove pažnjete se time oslanja na mnogo detalja u prijenosu poruke, kao što su podsvijest, motivi i osjetila pojedinca.
Abstract (english)
This Final Paper provides a detailed insight into certain aspects of consumer behavior, and describes the ways in which individual customer attention can be gained. The impact of marketing communication will be important in creating a relationship between the customer and the product. The ways in which marketing communications will be perceived will depend on the advertising power of the message itself and ultimately affect consumer perception. The paper provides a detailed account of consumer behavior in the context of attracting attention, and relies on many details in the transmission of messages, such as subconsciousness, motives, and individual feelings.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:413612
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-12 10:09:30