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undergraduate thesis
ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU
2018. urn:nbn:hr:180:992982
Bonić, Anela
Zagreb School of Business

Cite this document

Bonić, A. (2018). ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:992982

Bonić, Anela. "ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:992982

Bonić, Anela. "ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:992982

Bonić, A. (2018). 'ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU', Undergraduate thesis, Zagreb School of Business, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:992982

Bonić A. ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:180:992982

A. Bonić, "ALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:992982

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Metadata
TitleALATI ODNOSA S JAVNOŠĆU I ULOGA MEDIJA U TURIZMU
Title (english)Public relations tools and the role of media in tourism
AuthorAnela Bonić
MentorVera Šutalo (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberGoran Luburić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Cilj je ovog rada utvrditi kako odnosi s javnošću mogu unaprijediti turističku ponudu. Motiviranost turista je temelj za upražnjavanje određenog seta aktivnosti koju turist ostvaruje u destinaciji te iz njega proizlazi cijeli niz turističkih proizvoda koje turistička ponuda destinacije osmišljava kako bi zadovoljila želje turista. Rad je koncipiran tako da se u prvom dijelu teorijski i pojmovno definira turizam, kroz različite definicije različitih autora, a drugi je dio prikazan kroz konkretne primjere sadržajnog bogatstva otoka Vira. Iz rada je vidljivo da će Vir sa svojom ponudom uvijek predstavljati destinaciju sunca i mora jer je blaga mediteranska klima, pogodan geoprometni položaj i kvalitetne plaže predstavljaju temelj za razvoj ovog proizvoda.
Abstract (english)
The aim of this paper is to determine how public relations can improve the tourist offer. Motivation of tourists is the basis for performing a specific activity performed by a tourist in the destination and from it comes a whole series of tourist products that a tourist destination destines to meet the wishes of tourists. The work is conceived so that in the first part theoretically and conceptually defines tourism, through different definitions of different authors, and the second part is presented through concrete examples of the content of the wealth of the island of Vira. From the work it is evident that Vir with its offer will always be the destination of the sun and the sea, because the mild Mediterranean climate, favorable geoprometry position and quality beach represent the basis for the development of these products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:992982
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-22 07:48:49