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undergraduate thesis
UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA
2018. urn:nbn:hr:180:076500
Grubišić, Petar
Zagreb School of Business

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Grubišić, P. (2018). UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:076500

Grubišić, Petar. "UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:076500

Grubišić, Petar. "UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:076500

Grubišić, P. (2018). 'UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA', Undergraduate thesis, Zagreb School of Business, accessed 22 March 2025, https://urn.nsk.hr/urn:nbn:hr:180:076500

Grubišić P. UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2025 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:180:076500

P. Grubišić, "UTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:076500

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Metadata
TitleUTJECAJ TEHNOLOGIJE NA RAZVOJ MARKETINŠKIH AKTIVNOSTI PREMA SUVREMENIM POTROŠAČIMA
Title (english)The effect of technology on developing marketing activities aimed at modern consumers
AuthorPetar Grubišić
MentorDijana Vuković (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je uloga tehnologije na marketinške aktivnosti prema suvremenim potrošačima. Kroz teoriju su obrađeni osnovni pojmovi vezani uz promociju i oglašavanje, potrošače suvremenog doba i razvoj tehnologije te kakav navedeno ima utjecaj na marketing. Kako se tehnologija razvija tako i marketinši stručnjaci moraju prilagođavati svoje napore prema potrošačima. Društvene mreže imaju jak utjecaj na današnje suvremene potrošače te su kao takvi postali jedni od jačih alata i digitalnom svijetu. Kroz teoriju je obrađeno koja je marketinška realnost prisutna kod marketinških stručnjaka, ali i kod krajnjih potrošača takvih informacija, proizvoda, usluga i sl te kako se organizacije moraju prilagoditi takvim trendovima.
Abstract (english)
The topic of this paper is the role of technology on marketing activity towards contemporary consumer. In theoretical part, basic concepts related to promotion and advertising are covered based on contemporary consumers and the development of technology as well as the influence on marketing that it has. As the technology is developing, marketing experts must adjust their effort towards consumers. Social media is becoming one of stronger tools in digital world and it has a strong impact on todays contemporary consumers. Through theory it is covered which marketing reality is present with marketing experts and with end conumers that consume such information, products, services, etc. and how organisations have to adjust to such trends.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:076500
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-22 08:23:28