Cultural events are a significant segment of the tourist offer and a frequent motive for the arrival of tourists in a particular tourist destination. Although considered as a small town, the town of Ogulin has a rich and diverse cultural and historical heritage that is ideal for the development of cultural tourism. Several famous people from various fields of culture were born in the town of Ogulin, among them the writer Ivana Brlić Mažuranić, whose fairy tales were the impetus for launching the cultural and artistic event Festival of Ogulin Fairy Tales. By combining fairy tales with the natural beauties of the Ogulin landscape and rich folklore, the Festival of Ogulin Fairy Tales has proven to be a way to develop cultural creativity and preserve Ogulin's cultural heritage. In 2006, a study of the development of cultural tourism was made in which Ogulin is positioned as a fairytale destination that summarizes its own tourist, cultural and market identity in a kind of brand - Ogulin, the homeland of fairy tales. The conducted research determined whether and to what extent festival events and similar periodic cultural events affect the recognizability of a certain destination as a tourist brand. In this research, on the example of the city of Ogulin, the aim was to determine how, in the past 15 years, the "Festival of Ogulin Fairy Tales", but also the subsequent opening of the visitor center "Ivana's House of Fairy Tales", influenced the recognizability of the city of Ogulin as a cultural tourism destination to what extent Ogulin is a "fairytale brand" today.