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undergraduate thesis
Uloga i važnost odnosa s javnošću u marketingu
2022. urn:nbn:hr:180:777479
Gunjarić, Marko
Zagreb School of Business

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Gunjarić, M. (2022). Uloga i važnost odnosa s javnošću u marketingu (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:777479

Gunjarić, Marko. "Uloga i važnost odnosa s javnošću u marketingu." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:777479

Gunjarić, Marko. "Uloga i važnost odnosa s javnošću u marketingu." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:777479

Gunjarić, M. (2022). 'Uloga i važnost odnosa s javnošću u marketingu', Undergraduate thesis, Zagreb School of Business, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:777479

Gunjarić M. Uloga i važnost odnosa s javnošću u marketingu [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:180:777479

M. Gunjarić, "Uloga i važnost odnosa s javnošću u marketingu", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:777479

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Metadata
TitleUloga i važnost odnosa s javnošću u marketingu
Title (english)The role and importance of public relations in marketing
AuthorMarko Gunjarić
MentorDorotea Milas (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-01-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Marketing i odnosi s javnošću prošli su kroz tako dramatičan rast i evoluciju tijekom prve polovice dvadesetog stoljeća te su oboje doživjeli iznenađujuće nalete rasta, kako su stjecali sve veći utjecaj u poslovnom svijetu, eksperimentirali su s novim strategijama i često mijenjali svoje identitete dok su se prilagođavali onome što postaju i pokušavali projicirati pozitivnu i samopouzdanu sliku o sebi. Odnosi s javnošću imaju za zadatak učiniti organizaciju učinkovitijom pri identificiranju strateških grupa u okruženju, te razviti komunikacijske programe za izgradnju dugoročnih odnosa povjerenja. Uspostava dobrih i uspješnih odnosa s javnošću potrebno je održavati uzajamne komunikacije, razumijevanja, suradnje organizacija i njezinih javnosti. U ovome je radu prikazuje se njihova uloga u marketingu i kako međusobno koreliraju te komuniciranju.
Abstract (english)
Both marketing and public relations went through such dramatic growth and evolution during the first half of the twentieth century and both experienced surprising bursts of growth and, as they gained increasing influence in the business world, experimented with new strategies and often changed their identities while they adapted to what they were becoming and tried to project a positive and confident image of themselves. Public relations aims to make the organization more effective in identifying strategic groups in the environment, and to develop communication programs to build long-term relationships of trust. Establishing good and successful public relations is necessary to maintain mutual communication, understanding, cooperation between the organization and its public. This paper presents their role in marketing and how they correlate with each other and communicate.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:777479
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-15 10:59:41